5 Crucial Videos You Need to Grow Your Business

5 Crucial Videos You Need to Grow Your Business

There are 5 crucial videos every business needs to have in their online marketing arsenal. Combined, these will allow you to drive more traffic, get more sales, get more people to take action with you in order to grow your business.

Why should you absolutely make videos part of your arsenal?

When you do videos, you’re perceived as the ‘authority’. Sometimes even as a celebrity in your industry.

When this happens and your audience sees you as the authority, it’s much easier:

  • to sell
  • to have social proof
  • credibility
  • attract more customers into your business

with your future customers as well as your past customers.

However, there is a right way and a wrong way to do it. Video is a tool we use to effectively communicate our message.

There are 2 categories of videos we can use:iStock_000005836147Small-280x187

1.  Getting People To Find Us

Use video to get traffic and spread your message and get a larger reach in your marketplace.

2.  Get People To Take Action

Once you have people watch a video you can get them to opt-in or subscribe, buy, click a link, call a phone number, send an email, take action on training, etc.

So here are the 5 Crucial Videos to Grow Your Business:


This is a great place to start if you’ve never created a video before because you can create a video about knowing what you know best…. you and your business. And when people come to your website for the first time, most people want to know more about you. Instead of having people read your story, video brings that story to life and engage with that viewer on a deeper level because you’re sharing your personal experience, the reasons why you do what you do and you can even pull in past customers and testimonials. When people know who you are and why you’re doing what you’re doing at a deeper level, every additional video that you create below has much more power and engagement behind it.

So, this video should include who you are, what your business does for your customers and why you do it… why your passionate about what you do. 


YouTube is the 2nd largest website on the internet. It is a free and ever-lasting traffic generation resource and a way for new people to find you. To take advantage of this resource you create engaging, valuable, relevant and entertaining content. So when people are on YouTube searching and they have questions, they will find your videos. 

One of the best things you can do for your business is to give a lot of your valuable content and information about your business for free on YouTube. And one of the biggest mistakes people think about is not doing this because they feel if they give away their advice for free, they will have nothing left to offer and those customers will go elsewhere which in fact is the complete opposite. If you don’t give away your best content or best advice, you’re competitor’s already doing it and your customers are going to them.

Tip:  Do these videos consistently on a weekly basis and truly provide value, inspiration and entertainment.


Also called a Lead Capture Video (or even a List Building Video), this video is designed to for people to take the next step with you, to subscribe, opt-in, etc. Using video on these pages increases your conversion rates. This video should include who you are, what they’re going to get, and what they need to do in order to get it. It’s a great idea to give away a free report or a free video series and communicate the value and the benefits of that free offer in your video. 


There are tons of statistics out on the web that can prove that having a video on your sales page will drastically increase sales conversions. If you’ve done all of the first 3 videos correctly, you’ve made your job so much easier for this video. You’ve shared your story, your passion and the reasons you’re doing what you’re doing in your About Me video, if you’ve given incredible free value and content on a consistent basis that empowers your customer on your YouTube videos and then you invite them to get more information for your free content on your Squeeze page, it only becomes a no-brainer that they take the next logical step which is to invest in you. And the reason they’ll invest in you is because you’ve been investing in them.


Leverage your knowledge in your industry and become a teacher so that no matter what type of business you have, you can turn your wisdom, advice, knowledge, experience and expertise into paid content. Product video is simply packaged content in video format that you can sell, whether it’s monthly through a membership site or a one-time fee, etc. The power and the value behind it is you can literally be making passive income with sales 24 hours a day, 7 days a week. It also allows you to scale your business by reaching people all over the world.

All product videos are highly recommended since they have the highest perceived value. Therefore, you can raise your price and you can communicate your message and your knowledge much more effectively.


Pick one of these video and start creating it right away. I recommend the About Me video because it’s the easiest as it’s all about you and your business. Share this with your friends and team-mates if you feel these steps will help them by clicking on one of the share buttons below.

Thanks for reading and…

Break a leg… ;)



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